NEW REPORT
THE COST OF BEING OVERLOOKED
AI can know your brand and still recommend a competitor.
LEOPRD’s Reputation to Revenue Report 2026 reveals how people are using AI to make decisions, why some brands earn the recommendation while others are overlooked, and what leaders can do to improve their position across ChatGPT, Copilot, Google AI Mode and other AI platforms.
36% ARE LEFT OUT
When customers ask AI for a recommendation without naming a brand, the monitored brand is left out of more than one in three answers.
71% NOT FIRST CHOICE
in seven out of ten unbranded category answers, the monitored brand was either missing or mentioned, but not preferred.
GET THE REPORT
Get the full findings, including what makes AI recommend one brand over another.
WHAT’S INSIDE
What Makes AI Recommend One Brand Over Another
01
HOW DECISION-MAKING HAS CHANGED
How people use AI to research needs, compare options and decide what to do next, often before naming a brand.
02
WHAT INFLUENCES AI’S RECOMMENDATIONS
Why AI leaves some brands out, mentions others and recommends some ahead of their competitors.
03
THE EVIDENCE BEHIND AI ANSWERS
Where AI gets its information about brands, how it shapes recommendations and what organisations should do to be the answer.